Out of the Blue worked with WaterRising Institute to redesign WaterWoman Project and then collaborate on bringing her to life. Out of the Blue’s founder served on the Board of Directors and as a marketing advisor for three years, including delivering “Engendering a Modern Water Workforce,” a white paper under subgrant for The Water Tower, winner of a $2M+ water workforce development grant from the U.S. EPA.

Out of the Blue updated the organization’s impact model and led brand development, content strategy, and NYC-focused sector leadership recruitment and partnerships. We also led integrated marketing strategy including development of fundraising materials and pitches, digital and video assets, high-level strategic planning meetings, and management of multiple multichannel programs and events. Outcomes are numerous, starting with attracting Suez for a multiyear partnership by positioning WaterWoman Project as an ESG marketing investment.

Highlights include designing and delivering the Gender & Youth Hub for the United Nations 2023 Water Conference, the first global convening on water strategy in almost 50 years. We also delivered a gender-DEI workforce development Explainer. We designed and executed the Water Woman Table, an international thought leadership series, from content development to partner engagement to digital platform. We provided advisory on critical business development issues, fundraising, and marketing, in addition to program implementation.

Out of the Blue’s work with WaterRising and its fiscal agent, Detroiters Working for Environmental Justice, started in 2018 — developing the nonprofit startup’s original theory of change, partnership materials, and market intelligence. We helped hone mission and vision, and clarified the value proposition, helping WaterRising become the first woman-founded nonprofit focused on research and development into mobile water quality monitoring in real-time.