WHO WE ARE

We’re a marketing strategy consultancy for the water sector.

Out of the Blue helps organizations that protect, manage and rely on water communicate commitment to our resources and communities. We can help you differentiate to meet critical business objectives.

Marketing on purpose™ since 2005, we’ve driven impact, built market share and changed cultural norms. We leverage our environmental and award-winning work in LGBTQ+ media to promote sustainability values, performance and impact.

SIVAN SCHLECTER

Founder, Principal, Strategy Lead (She/They)

Sivan’s passion for helping people and planet has shaped her work for equity and the environment for over 25 years. Most recently, she helped develop an emergency response to the water workforce crisis as a board member of WaterRising Institute while working with brands in the digital water space including OptiRTC and Suez.

Sivan founded Out of the Blue in 2005 to help launch LGBTQ+ television brands for MTV Networks and Showtime Networks, following her senior marketing roles for The Advocate and Out. As the architect of Showtime’s The L Word series rollout to LGBTQ+ America, she is credited for proving the “L” in LGBTQ+ market share. Her marketing playbook was adopted by MTV Networks for the rollout of Logo, the first 24/7, advertising-supported TV channel for LGBTQ+ Americans. She also earned Showtime Networks (CBS) the industry’s top marketing award for The L Word series launch.

Returning to her academic roots in 2008, she co-founded the nonprofit Picture Earth to launch a call for sustainable living with the American public, working in partnership with a UNEP goodwill ambassador and his NGO, GoodPlanet.

More recently, Sivan co-designed and relaunched WaterRising Institute’s WaterWoman Project, a workforce development program, working with Andrew Marconi of Five59 Labs. Prior, she held a public affairs role for NYC Department of Environmental Protection (DEP), America’s largest urban water and wastewater utility serving 9 million people. There, she gained real-world perspective on city government, intergovernmental relations, public private partnerships (PPPs), water quality, water security, utility O&M, and STEM careers. With a silver tsunami threatening, she worked to inspire our future workforce by educating and recruiting STEM students for DEP and the largest U.S. city university system (CUNY).

To channel her concern for our water resources, Sivan helped The Nature Conservancy’s former Chief Marketing Officer launch GRC Advising, serving joint clients Sustainable Brands, American Farmland Trust, Purify Fuel, and others. She also advised on the winning presidential campaign for International Union for Conservation of Nature (IUCN)’s second woman leader in 72 years, working with Juan Adrian Garcia Cid.

  • M.S., Sustainability - CUNY Spitzer School of Architecture, Grove School of Engineering and Colin Powell School of Civic and Global Leadership at City College of New York

    (Focus: Water Infrastructure & Resources)

    B.A., Communication - Rutgers University School of Environmental and Biological Sciences at Cook College

  • Latif Jiji Award finalist, Capstone, CUNY’s Sustainability in the Urban Environment Masters Program - Bringing Transparency and Understanding to NYC’s Landfill and Waste Resource Recovery Practices in Achieving Zero Waste

    CTAM Mark Award for Multicultural Audience Development - The L Word, Showtime Networks

OUR PARTNERS

Through the BLUEFIVE Collective, we have delivered and established close ties with other small businesses and individuals throughout the world.

  • Andrew is a creative technologist and storyteller for progressive organizations at Five59 Labs.

    He brings nearly three decades as a media and technology expert, working in Columbus, Atlanta, New York, and Istanbul with PBS, nonprofits and global brands across verticals including Apple, HP, P&G and American Express.

    Andrew began his career at WOUB-TV/AM/FM, a PBS/NPR affiliate operated by Ohio University in Athens, Ohio, where he was an on-air promotions producer and Avid editor. Later, he developed tools for AT&T and enterprise marketing automation software for P&G, Beam Global, HP Europe and Bank of America at BBDO Atlanta and BBDO Worldwide.

    He was recruited by Apple for their iAd mobile ad business to work on brands including Clarins, Lay’s, PepsiCo, Charmin, Ford, Macy’s and American Express, while advising creative agencies on best mobile ad practices and developing new features and capabilities for the platform. As a Technology Lead for Fjord İstanbul, a service design agency, he designed enterprise technology solutions for BHP Group, YapiKredi Bank (UniCredit Group) and Vodafone.

    After the 2016 coup d’état attempt in Turkey, he repatriated to Columbus, Ohio, where he founded his own tech design firm, Five59 Labs, focused on storytelling for progressive brands. Most recently, he helped redesign and relaunch Sustainable Brands—the first global corporate sustainability business network and media platform of its kind—and created integration points for live events, Salesforce, and their business development and membership pipeline.

  • Pamela has over 10 years of experience running public engagement and paid media campaigns for major electoral and issue-advocacy campaigns including Biden For President, Georgia Senators Warnock and Ossoff, the Innocence Project, Climate Power, and Oceana.

    Pamela served on the Surrogates team for the Biden-Harris campaign and was the campaign’s content director throughout the primary. There, she built digital engagement programs and partnerships with social media platforms, media-publishing companies, elected officials, activists, business leaders, digital influencers, artists, actors, musicians, and more.

    As content director, Pamela helped produce some of the most viral content of the primary for the U.S. Presidential campaign, including “He’s laughing at us” and “Please don’t drink bleach.” Prior, she worked with technology startup, founded by the United States Digital Service’s first administrator, aimed at rebuilding democratic data infrastructure and enhancing the voter file.

    Pamela has also worked as Senate Majority PAC’s Digital Director, overseeing $40M across 15 U.S. Senate campaigns to mobilize and persuade voters. She partnered with League of Conservation Voters (LCV), Planned Parenthood, Emily’s List, and others to maximize efficiencies in media programming. She also built an in-house media team to oversee data enhancements, analytics and media spending, in addition to establishing real-time analytics dashboards to monitor disinformation and program performance. Over the years, she has consulted on public engagement and paid media programs for a wide range of clients including AFL-CIO, the New York State Democratic Party, the European Union, and Be A Hero. She also spent time in various roles at the NYC Office of the Mayor.

    EDUCATION

    BAH, New Media & Communications - Queen’s University, Kingston, Ontario, Canada

    AWARDS

    NYC’s 40 Under 40 Rising Stars - City & State

  • Juan is a digital storyteller, marketing strategist and digital media producer working with people and brands that challenge the status quo. Together we create content, develop channels and build audiences to promote sustainable economic growth, nature conservation and social justice.

    In 2021, in the midst of concurrent health, environmental and political crises, Juan launched MoreliaVerde.org, a grassroots community that activated over 200 volunteers across eight separate events, planting more than 700 trees, establishing an audience of more than 20,000 and reaching more than 100,000 people with a viral post.

    That same year, Juan helped created a global digital platform for winning IUCN presidential candidate Razan Al Mubarak, producing web content and email campaigns in four languages and capturing high-profile endorsements. Juan has also worked with GRC Advising on projects with high social impact for clients like Traxys, Sustainable Ocean Alliance, AppHarvest, Day One, and Purify Fuel.

    Before that, Juan created Almirante.io, an Enterprise Resource Management system, extending his skillset to software and UX design and front-end development. In 2013 he served as Creative Director at Enliken, Inc. where he worked closely with business and software developers to rapidly iterate on product prototypes designed to protect people’s privacy online.

    Juan has been a leader in digital marketing since 2010 when he worked at Community TechKnowledge, Inc., a software company serving nonprofits (which was later acquired by Social Solutions), empowering the company’s sales, product implementation and support operations through automation and digital media.

    EDUCATION

    B.S., Digital Arts & Design - Full Sail University, Orlando, FL