Out of the Blue’s founder was a senior marketing analyst for OptiRTC, the first and leading real-time control stormwater technology that monitors and creates storage capacity for incoming stormwater. Whether decentralized or networked, utilities, transportation agencies, and private and commercial property owners use Opti as a resilience strategy to protect communities from floods and pollution. Others are using Opti to turn stormwater into an asset by capturing and conserving it for reuse.

Sivan joined Opti following a branding and marketing overhaul to help expand the case study portfolio, modernize its brand voice, and drive narrative in content strategy. She also planned and implemented East Coast regional marketing strategy, managed strategic accounts, and helped drive a small marketing team that increased lead generation approximately 7.5% YOY.

Through her strategic account management, Sivan was pivotal in rescuing two new Opti projects by securing key insights and navigating multi-stakeholder dynamics. She also identified nearly 250 project targets for Opti retrofit opportunity with one of the largest and longest-term jurisdictions focused on protecting the Chesapeake Bay. She also opened up pilot project potential for real-time adaptive control integration with the world’s first in-harbor climate research hub and provided its investor, Aliaxis, with an exclusive presentation opportunity to key decision-makers on the heels of an historic affordable housing expansion in NYC. She also secured an invitation-only technology and expertise showcase for Opti and its solution design partner with multiple NYC agencies during Climate Week 2024.