Opti stops floods and turns stormwater into an asset.
Out of the Blue’s founder was a senior marketing analyst for OptiRTC, the first and leading climate-adaptive stormwater technology for protecting communities from floods and pollution. Large and small cities have benefited from CSO and flood risk reduction thanks to Opti’s smart infrastructure solution which creates storage capacity for stormwater retention and detention.
Sivan planned and implemented East Coast regional marketing strategy, managed strategic accounts, and helped drive a small marketing team that increased lead generation approximately 7.5% YOY. Through her sales enablement role, she also helped double Opti’s case study portfolio, modernize its brand voice, and expand the company’s storytelling to broaden interest in the promise of stormwater management that optimizes with the dynamics of a changing climate.
Through Sivan’s strategic account management, she was instrumental in rescuing two projects while identifying over 200 potential retrofit opportunities with one of the largest jurisdictions protecting the Chesapeake Bay—a first for Opti’s marketing team since its acquisition by Aliaxis.
OptiRTC, the first and leading predictive, real-time control solution for managing stormwater, turns infrastructure from passive into climate-adaptive storage by emptying, capturing, holding, and releasing runoff based on weather predictions and real-time data analytics including capacity, flow rate and other characteristics.