GRC Advising was founded by Geof Rochester, corporate sustainability thought and practice leader, former Chief Marketing Officer and Managing Director of The Nature Conservancy, and marketing leadership for media companies, CPG brands, and the travel vertical. GRC Advising helps organizations in the private and nonprofit sectors optimize business and marketing strategy along with supporting c-suites with change management, funding partners, and more.

Out of the Blue’s founder helped Rochester launch his private advisory and continues to serve as a go-to resource for expertise in sustainability, water and LGBTQIA+ issues. Together, we’ve recruited talent and developed client pitches, business cases, and competitive analyses. Out of the Blue led strategic marketing plan development for GRC Advising clients including Purify Fuel, American Farmland Trust, Day One, and Sustainable Brands.

Through our work together, Out of Blue became the first B2B marketing and investor relations arm for Purify Fuel, a decarbonization and ESG supply chain solution for heavy industries. With Geof as our co-pilot and Juan Adrian Garcia Cid driving creative direction, we helped Purify Fuel relaunch its Series A round and then roll out the product to Rail and Marine in North America, the Far East, and the Middle East.