GRC Advising, a changed management and marketing advisory, was founded by Geof Rochester, corporate sustainability thought leader, former Chief Marketing Officer of The Nature Conservancy and marketing leadership for media companies, CPG brands and the travel vertical.

Out of the Blue helped Rochester launch his private advisory and continues to serve as a go-to resource for advisory and sector expertise. We’ve recruited talent and developed client pitches, business cases and competitive analyses. We’ve developed strategic plans and managed implementation for several clients which lead to companies hiring Out of the Blue directly.

Through our work together, Out of Blue became the early-stage B2B marketing and investor relations arm for Purify Fuel, a decarbonization and ESG supply chain solution for heavy industries. With Geof as our co-pilot and Juan Adrian Garcia Cid driving creative direction, we helped Purify Fuel relaunch its Series A and then launch the product to Rail and Marine in North America, the Far East and the Middle East. Other client collaborations included American Farmland Trust, Day One, Sustainable Brands, and others.