Purify Fuel makes work cleaner and safer for all.
Within its first three years, Purify Fuel has treated 100 million gallons of diesel with its nanotech product, removing 150,000 metric tons of CO2e from the atmosphere while reducing fuel use. From investor relations to corporate marketing to B2B, Out of the Blue provided all levels of marketing services for this promising startup with an ESG supply chain solution for diesel-consuming industries.
Deliverables included a 360-degree marketing and PR plan and implementation for product and channel launches to Rail, Marine and other verticals. We worked with the C-suite to help refine the brand position, develop the message platform and deliver a brand style guide. Working with the science committee and sales team, we developed, delivered products and managed workflows for print and digital marketing materials, from proposals, case studies and sell sheets to brochures, technical materials and webinars. We provided nearly 24/7 support for global business development and managed weekly sales calls. In collaboration with Juan Garcia Adrian Cid, we launched and maintained the Purify’s first digital platform, managed campaigns and supported channel partner needs, conference presence and more.
Purify Fuel is scaling up a diesel fuel chemistry application with the potential to reduce 16.2 gigatons of CO2e by 2050. As a bridge solution for heavy industry, Purify Fuel products provide an ESG solution until the combustion engine becomes obsolete.
Challenge:
Disrupt the fuel additives sector to make heavy duty combustion cleaner and safer.
Solution:
Work with sales channel partners to introduce the most effective decarbonization and ESG supply chain solution on the market for heavy industry.